Google Analytics in 2022 has gotten more complicated. than ever before. For those who are not aware of what Google Analytics is all about, then you might have been living under a rock for ages. Anyways, No matter what the scenario may be, let me break it down for you in the simplest explanation possible. We are all probably familiar with the impact a website creates for your business, but it is equally important to be familiar with what Google Analytics is all about. Not only websites but also blogs need the assistance of Google Analytics.
What Google Analytics is?
If you want to know about the visitors coming to the website or blog, then you can only know it via the state-of-the-art tool. Google Analytics is a renowned tool, that directly comes from the family of Google. As a web development company, the importance of Google analytics is essential and cannot be ignored. This is the tool that gets all the relevant data regarding your visitors and the sources they have discovered on your page from. So, here we will bring to you step by step guide about Google Analytics in 2022 for absolute beginners.
Google Analytics Account Set up in 2022
Creating a Google Analytics account is easy, all you must do is to have a Google account. If you don’t have one, you must create it first, before jumping to the latter. Here is the step-by-step process from beginning to end.
1. Google Analytics Sign-up
So, now we have opened the Google Analytics website, to create an account. The first thing you need to do while landing on the website is to click on the green button to get started. Upon clicking on the green button, you will discover three steps which mention Google Analytics signup, applying tracking code, and discovering the activity of your audience.
Once you click on sign-up, there are two boxes, one of which includes website-related account information.
Here you will provide a website’s industry category, name, and URL. You will also choose what country and reporting time zone; your business belongs to.
Once the information is completely updated, you will then head to the setting to manage your data sharing.
2. Include the Tracking code in the head section of the website
Upon agreeing to the terms and conditions, you will then get a unique ID used for tracking. All you must do is copy-paste the code on the head section of the website. This is intended to analyze the website that you want. The unique ID must be pasted on all website pages to know how your website is operating. You will also have to select what kind of website you have i.e., Google Tag Manager, static, dynamic, or web hosting. Thus, you can collect the data precisely.
Google Analytics Code Verification
Once the Google Analytics code is inserted in the head section of the website, it is time to verify whether it is working or not. For this purpose, you must check the section of real-time reports through another device or another tab. At least one visitor should be displayed, to indicate that you are visiting the website.
Is it necessary to Include Google Analytics Code on Every Website Page?
It is a hectic task to include the code of Google Analytics on almost 50-100 pages of the website. But is it necessary to do so? And the problem just adds up further in case you must further include new web pages. The easy way to do so is to use include a tag on the homepage of the header and paste the Google Analytics tag below.
Metrics and Dimensions of Google Analytics
Google Analytics deals with two main aspects, i.e., metrics and dimensions. So, what they are, and how do they function:
Metrics are all about variables with a quantitative approach. Some of the examples included are population, age, and temperature. Metrics according to Google Analytics include session duration, sessions, page views, conversions, and bounce rate.
On the other hand, dimensions are more known as categorical variables. These include places, names, and colors. Some of the things that fall in the category of dimensions in Google Analytics include the type of customer, browser, location, landing page, and device.
Objectives Behind Using Google Analytics
Google Analytics cannot be used without a purpose, you need to have a motive behind it to use it. If you want to get better sales, you need to analyze the number of people who have clicked on the brochure and ordered the services and products, by seeing the brochure. On the contrary, if you take brand awareness, you will have to ask how many visitors spent time on pages and ordered marketing material or at least shared it. Some of the examples of setting out crystal clear objectives are mentioned below:
ü Wanting more visitors up to 70%
ü Wanting readers to study 8 pages
ü Wanting 80% of people to check out the magazine
And the list goes on such objectives are endless.
Reviewing Google Analytics Report with Audience Overview
An audience overview is a report, through which audience engagement is estimated over a certain time period for a web publication or entire website. With this, you can discover how many people interacted with the publication or website. Also, you can discover the number of pages the audience has checked out and what was the time duration of each page. Furthermore, you will also come to know whether the audience visited the website, and how many of them were returning visitors. Besides these, you will also discover the bounce rate. In case the content within the website is not aligned, you may see a lot of visitors, however, engagement is not happening.
At the end of the day, we have only got the tip of an iceberg, as far as Google Analytics is concerned. There is a lot more to be discovered including custom metrics, dashboards, audience segments, and event tracking. Web Verse Inc is a web design agency that provides significant knowledge on various technology-related issues, and we are sharing this content of Google Analytics step-by-step guide in 2022 for our followers.